I woke up to a human interest story on a local TV news station in Kansas City today. It’s about a Chiefs football superfan. This is a guy who goes to all of the games and collects official jerseys, etc. You know the type. However, this guy was, unfortunately, in a serious car accident and had to get a prosthetic glass eye. That’s not exactly a unique situation either, but what he decided to was a new one on me.
Instead of opting for a glass eye in his birth eye color, he decided to have a custom made one with the Kansas City Chiefs logo on it made for him. (I wonder how much the royalty fee cost.) To me, the only appropriate artist to go with this story is obviously David Bowie, and “Sound and Vision” seems like the obvious choice.
After the video clip of the story aired on TV, all three of the news anchors were smiling giddily while I’m thinking “What the Hell is wrong with you people?” Okay, it’s the superfan’s choice of what to do with his replacement eye, but I just don’t get it. This guy says he even considered getting two different ones that he could pop in and out — one for offense and one for defense! I suppose this will now be the superfan’s claim to fame.
My initial thought on the marketing angle of the story was this: I bet notorious huckster Gene Simmons of KISS is kicking himself. He could have been marketing a set of four interchangeable eyes with the Demon, Spaceman, Starchild, and Catman. “X-Ray Eyes”, anyone?
I mean the possibilities are endless for interchangeable eyes — Seven Dwarfs, Twelve Apostles, Four Horseman of the Apocalypse. What about a seasonal favorite of eight tiny reindeer with one blinking red for Rudolph? That might even outdo the superfan. Plus, Halloween is right around the corner.
Let’s hope this news story doesn’t start a trend of NFL fans maiming themselves to keep up, but, as a society, it wouldn’t surprise me to see it happen.
Till next time, keep your Mojo on the Horizon!









